Sansiri, SCB tie up to launch credit card

The two companies target to sell 50,000 of Thailand's first housing credit card in the first year of its release.

In a report in the Bangkok Post, Samatcha Promsiri, assistant vice-president for marketing of Sansiri, said the developer aimed to increase the number of residents at its housing projects who use Touch services to 2,600 from 500-600 now, or to 20 percent from 4 percent of the total of 13,000 housing units it has sold since its establishment.

"Revenue for our subsidiary may not be that much but we aim to attract our existing customers to try services from the subsidiary as most of our customers do not know about Touch and its services," he said.

SCB Sansiri Platinum, the first housing credit card, allows cardholders to use reward points plus additional cash to redeem for services including laundry, cleaning and gardening services provided by Touch. The card aims to draw not only existing Sansiri customers but also new ones, with a target of 50,000 cards in the first year.