538 views
From L to R, artworks by: Kristal Melson, Angela Chong and Kenn Lam

GXS Bank launches brand in Singapore with GXS FlexiLoan, campaign

GXS collaborated with three local artists to create the key visuals for the campaign. 

GXS Bank has launched its brand in Singapore with a campaign and its flagship credit product GXS FlexiLoan.

GXS FlexiLoan is available to all eligible individuals in Singapore.

The bank’s inaugural brand campaign, “Challenging Conventions,” outlines the bank’s mission: challenging banking conventions that do not serve everyday consumers and businesses in Singapore. 

ALSO READ: GXS Bank names former SGX president as group CEO

“[C]hallenging conventions was not just the theme but also our guiding principle. Instead of the direction where everyone is going, we took a hard left. The greatest compliment for us would be having consumers tell us that our campaign does not remind them of a bank advertisement,” said Lian Ju Han, Chief Marketing Officer, GXS.

GXS collaborated with three local artists - Kenn Lam, Kristal Melson and Angela Chong - to create the key visuals for the campaign. 

Follow the link for more news on

Pembekuan pendanaan menghantam penyedia layanan BNPL

Investor semakin sedikit mengalirkan dana ke penyedia layanan BNPL yang sudah menghadapi keuntungan margin yang tipis.

HSBC: Aliansi bank-fintech merupakan win-win

Pemberi pinjaman dapat belajar dari teknologi disruptif sambil membantu mereka mematuhi regulasi.

Tokenisasi aset perdagangan untuk menjembatani kesenjangan pembiayaan

Teknologi blockchain dapat mendesentralisasikan operasi keuangan dan mempermudah akses kredit.

BCA menjalankan komitmen terhadap keuangan berkelanjutan

Bank asal Indonesia ini mempertimbangkan aspek lingkungan dan tata kelola dalam keputusan pemberian pinjaman.

Mengapa UNOBank mendorong embedded finance tumbuh di Filipina

Bagi UNOBank, banking interface terpadu adalah strategi pertumbuhan sekaligus upaya inklusi keuangan.

OCBC mencoba mengurangi kesenjangan manfaat bagi agen properti di Singapura

Produk terbarunya menawarkan manfaat finansial di bidang perbankan, asuransi, dan perdagangan.

Upaya Malaysia menjadi anggota BRICS untuk mendorong perombakan sistem perbankan

Namun, tantangan muncul ketika menjauh dari ketergantungan pada AS dan SWIFT.

Platform pembayaran PingPong memperoleh lisensi PJP di Indonesia

PingPong mengincar ekspansi ke pasar ekspor senilai $320 miliar di negara tersebut.

Merger dan penutupan mengancam 3.800 bank di area pedesaan Cina

Sekitar 70 bank di area tersebut telah merger sejak 2023.