EON Bank's new campaign designed to boost deposits

EON Bank will use a new campaign to grow its total customer deposits by 15.7 per cent this year.

The new campaign, "Save Cash Win Cash", which would run until June 30, 2011, was expected to help it end the year with a 17 per cent growth, or RM2.18 billion, in conventional deposits and 14.6 per cent growth, or RM914.32 million, in Islamic deposits.

The bank said its previous campaign, "Savers Go Places", garnered over RM400 million in deposits and over 200,000 accounts participated in the year-long campaign.