SEA’s interest in lending products increase 15%: Study

Total number of monthly requests is at 741.5k per month.

Southeast Asians’ interest in lending products has grown 14.6% in more than three years, according to Robocash Group’s report.

The study examines Singapore, Thailand, Malaysia, Indonesia, Cambodia, the Philippines, Vietnam, Laos, Myanmar, and Brunei. It analyses monthly data from Google Ads between January 2020 and April 2023, focusing on 88 lending-related keyword combinations.

The data is categorised into broader groups including auto & moto loans, salary loans, home loans, education loans, credit cards, instalment loans, online loans, and others. 

From January 2020 to April 2023, the total number of monthly requests has grown by 14.6%, rising from 647.2 thousand to 741.5 thousand per month.

The online loans segment has experienced the highest growth rate, increasing by an average of 1.6% per month and a total of 96.4% since January 2020. 

On the other hand, education loans have shown a negative trend with a monthly decline of 0.5%. The slowest-growing requests are those related to home loans, with a monthly growth rate of 0.1%.